Insurance Suitability and Sustainability Analysis

Why the ISSA™ Makes Financial Sense

The life insurance industry is experiencing constant change. Competition and financial challenges have resulted in many mergers and unexpected outcomes. Some companies have sold their business to other carriers or suddenly exited product lines such as life, disability or long-term care. More recently, we’ve seen companies raise the cost of insurance on some policies which was unheard of in the industry until now.

What’s more, the very affluent are living longer and technology is driving down the cost of administration. The impact of COVID forced many carriers to change outdated systems and processes resulting in rapid improvements to an industry reluctant to change. This is good for the consumer because these changes have created new opportunities to improve old policies and change the way life insurance is priced, underwritten and serviced. We believe no one has a corner on the market of good ideas and a second opinion may save you millions.

In summary, we believe our current economic and tax environment highlights the need for a drastic change in how insurance is sold and serviced. We see this as an opportunity in a vastly underserved market where our business model is a perfect fit. 

© 2026 Ownership Advisors

Email Us

Office

Fax

(216) 328-5538

Visit us

6100 Oak Tree Boulevard South
Suite 420
Cleveland, OH 44131

Securities and Investment Advisory Services Offered Through M Holdings Securities, Inc. A Registered Broker/Dealer and Investment Advisor, Member FINRA/SIPC. MEMBER FIRM is independently owned and operated. MEMBER FIRM is a member of M Financial Group. Please go to mfin.com/DisclosureStatement.htm for further details regarding this relationship.

Check the background of this firm and/or investment professional on FINRA’s BrokerCheck

For important information related to M Securities, refer to the M Securities’ Client Relationship Summary (Form CRS) by navigating to mfin.com/m-securities.

Registered Representatives are registered to conduct securities business and licensed to conduct insurance business in limited states. Response to, or contact with, residents of other states will only be made upon compliance with applicable licensing and registration requirements. The information in this website is for U.S. residents only and does not constitute an offer to sell, or a solicitation of an offer to purchase brokerage services to persons outside of the United States.

This site is for information purposes and should not be construed as legal or tax advice and is not intended to replace the advice of a qualified attorney, financial or tax advisor or plan provider.